Liz Eisworth

I’ve always been a designer at heart. After graduating with a Bachelor's Degree in design from LSU, I worked for many years in product management. In 2002, looking to change my career, I started designing and building websites after going back to school to learn web programming. After completing an 18 month intensive course in web design and programming, I jumped off the corporate ship soon after to start doing freelance web design.

As a freelancer, the first website I created for a business was in 2003 (he's still a client!), and the first website I built using WordPress was in 2006. We made it official in 2007 and opened SangFroid Web, LLC. I've built hundreds of websites for many types of businesses since then, but we specialize in websites for authors & solo professionals, and working with marketing managers of larger businesses as an extension of the marketing department.

I specialize in CSS and HTML(5), designing custom WordPress themes, and optimizing websites for SEO including Local SEO / Google My Business. I read a lot and like to write on our digital marketing blog about what I’m learning. The field of Search Engine Optimization is always changing and requires that I am always learning.