Posts by Liz Eisworth

As owner and lead designer, I specialize in CSS and HTML(5), designing custom WordPress themes, and optimizing websites for SEO. I built my first website for a business in 2003 and my first WordPress website in 2007. I read a lot and like to write on our digital marketing blog about what I’m learning.

Contact me: LinkedIn | liz@sangfroidweb.com

How to Establish an Initial Online Presence Without Building a Whole Website

How to Establish an Initial Online Presence Before You Build Your Website

By Liz Eisworth | April 29, 2018

When speaking with new business owners who are just getting started, who sometimes who have little more than idea for a business, we frequently recommend that they get started with the very basics of online presence before deciding on their... Continue Reading »

Advanced SEO Strategies

Advanced SEO Strategies: Thinking Differently About SEO

By Liz Eisworth | March 8, 2018

Here’s the thing with SEO lately….. Doing 5 or 10 pages of good on-page SEO doesn’t have the impact it had just a few years ago. The landscape of SEO has changed as Google’s algorithm has changed and as businesses... Continue Reading »

WordPress Website Care & Maintenance Plans

Does Your Website Need an Oil Change? WordPress Website Care & Maintenance

By Liz Eisworth | December 15, 2017

When I was 16, I inherited my mom’s blue mustang. I loved driving that car, and I put a LOT of miles on it chauffeuring my friends around. I loved that car all the way up until the day the... Continue Reading »

Check the box next to "I deliver goods and services to my customers at their location"

Remove House Picture from Google Business Listing & Hide Address

By Liz Eisworth | May 2, 2017

Your home-based local business will often appear in Google My Business listings with a Street View image of your house if your address is not hidden.

An accurate, well-optimized Google My Business listing plays a very important role in Local SEO, but it may look strange to have an image of your house pop up associated with your business in search results.

However, there are some important things to consider before removing it.

Learn how to remove it (or decide not to) »

How to Set Facebook Open Graph Tags

How to Set Open Graph Tags in WordPress

By Liz Eisworth | March 10, 2017

There are many ways to set Open Graph Tags in WordPress, but following is a list of some of the popular plugin options that help in setting Open Graph tags in a WordPress website.

Learn how to set Open Graph tags »

Why your business needs email marketing.

10 Reasons Why Your Business Needs Email Marketing

By Liz Eisworth | January 5, 2017

Why does your business need email marketing? While marketing on social media receives a lot of hype in the current digital marketing landscape, Email Marketing is (still) the best way to communicate with existing and potential new clients. Email marketing takes the conversation... Continue Reading »

Why the Google Local 3-Pack is a Secret Weapon for Local Business

Google Local 3-Pack: A Secret Weapon for Local Businesses

By Liz Eisworth | December 1, 2016

What if I told you that your local business can show up higher than a national business in Google search results?

That may seem crazy, but for local businesses, one of the best ways to compete in Google search engine results is to show up in the Google Local 3-Pack.

Being local gives your business an advantage over larger companies that have no local presence.

If you can get your business into the Google Local 3-Pack, it’s a shortcut to Page 1 of Google search engine results. We’ll show you the first steps to take.

Learn how »

Louisiana Flood Victims Fundraising: A Personal Mission

By Liz Eisworth | August 25, 2016

As most of you are probably aware, South Louisiana was greatly impacted recently by a massive flooding event.  Eddy and I grew up in southern Louisiana. My two younger brothers, Seth and Asher, and their families live in the city of Central, LA where 27000 of the 28000 homes were flooded. They have lost the vast majority of the contents of their homes.

We are collecting donations on behalf of my brothers via a YouCaring campaign. If you are able and want to make a donation, it will be greatly appreciated and go directly towards Seth, Asher and their families getting back into their houses and making them homes again.

Read the story & see the pics »