Blog

We write articles aimed at helping business owners improve online presence. We share new information as we learn it and also like to take time to explain how to work with WordPress.

Local Business Structured Data for SEO

How Structured Data Helps in Search Rankings

By Eddy Pareja | August 12, 2019

Google Knows Keywords are Imprecise Different strings of words can refer to the same entity. The same keyword phrase can describe 2 different things. Keywords are just not a reliable way of designating real-life things.That’s why Google adopted their “Things... Continue Reading »

How do you change menu navigation in WordPress?

How to Change Menu Navigation in WordPress

By Liz Eisworth | May 22, 2019

How to Change or Edit your WordPress Main Menu Navigation In this WordPress video tutorial, we demonstrate where to go to edit your WordPress main menu. We’ll show you how to add a new page or external link to your... Continue Reading »

Roswell Local SEO

Local SEO: Getting Serious About Improving Your Website’s Visibility in Local Search Results

By Liz Eisworth | March 4, 2019

If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO. In this post, we’ll cover the basics and give you some important next-steps you should do. What is... Continue Reading »

Google My Business Posts

Google My Business Posts

By Liz Eisworth | January 29, 2019

Google My Business (GMB) is a free tool for businesses to use to manage their presence on Google including in maps, search and the Google Local 3-Pack. It’s long been a not-so-secret weapon to help local businesses compete against national... Continue Reading »

WordPress Gutenberg Editor

Gutenberg Is Almost Here

By Eddy Pareja | November 18, 2018

Affiliate Disclosure: Some of the links on this page are affiliate links which means, at no additional cost to you, we will earn a commission if you click through and make a purchase. Learn more here. Guten-What? Many of you... Continue Reading »

Clutch Top Atlanta Web Design Company 2018

SangFroid Web Named an Atlanta Web Design Industry Leader

By Liz Eisworth | November 1, 2018

Digital presence is key in achieving success in today’s business landscape. Making sure that your business is easy to find online is just as important as making sure there is something appealing at the end of that search; that’s where... Continue Reading »

When your Facebook share image is wrong

A Fix for When your Facebook Share Image is Wrong

By Liz Eisworth | August 20, 2018

Why is My Facebook Share Image Wrong? …and how to fix it. If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook “remembers” the information associated with that URL (like the image, title and description) even if... Continue Reading »

How to implement Structured Data for a Local Business in WordPress

[Video] How to Add Basic Local Business Structured Data to a WordPress Website

By Eddy Pareja | July 26, 2018

Add Local Business Structured Data to a WordPress Site This is a quick video on how to add some basic Local Business Structured Data on your website. For this demonstration, I’ve set up a basic WordPress installation using the default... Continue Reading »

How to Establish an Initial Online Presence Without Building a Whole Website

How to Establish an Initial Online Presence Before You Build Your Website

By Liz Eisworth | April 29, 2018

Affiliate Disclosure: Some of the links on this page are affiliate links which means, at no additional cost to you, we will earn a commission if you click through and make a purchase. Learn more here. When speaking with new... Continue Reading »