Email Marketing

Why your business needs email marketing.

10 Reasons Why Your Business Needs Email Marketing

By Liz Eisworth | January 5, 2017

Why does your business need email marketing? While marketing on social media receives a lot of hype in the current digital marketing landscape, Email Marketing is (still) the best way to communicate with existing and potential new clients. Email marketing takes the conversation... Continue Reading »

Handling Heartbleed: WebCoach Newsletter

By Liz Eisworth | April 25, 2014

The Heartbleed Bug has only recently made headlines, but this major flaw in open-source encryption technology has been around since 2011. This is why there is so much concern for the many popular services whose users may have been exposed... Continue Reading »

Search Engine Optimization: How can a legitimate business compete online?

By Liz Eisworth | July 9, 2013

Matt Cutts is the head of Google’s webspam team, and he frequently answers user-submitted questions related to search engine results and the quality of those results. In this video, Matt answers the following question: Ranking being so valuable, how does... Continue Reading »