Here’s how it typically works:
1. Core Location Page or Local Landing Page (Pillar Page)
We recommend using your local landing page for a particular city or area (e.g., “Web Design Services in Atlanta, GA”) as your ‘Pillar Page’ for this topic cluster approach. It’s optimized for that location + your core services and includes things like:
- An overview of services offered in that area
- Local testimonials or case studies
- Internal links to related blog posts or sub-pages
- Unique localized content
For a more in-depth look at local landing pages and examples of the kind of content you should include on them, take a look at our other articles about local landing pages:
- Local SEO City Landing Pages: How to Rank in Surrounding Cities
- Are City Pages Good for SEO? 5 Local Landing Page Examples
2. Supporting Pages or Blog Posts (Cluster Content)
These are more specific, helpful pieces of content that link back to the main location page.
Examples include:
- Blog posts about projects you’ve done in that city
- “How to choose a [service] in [city]” guides
- Info about partnerships or events in the area
- Highlighting best practices for that city for your line of business
- Best of [service providers] in [city] Comparison Lists – Write a blog post that lists the top service providers in that particular city. While this may seem counter-intuitive at first, skillfully writing about your competition will help you build trust with your audience, expand your organic reach, and allows you to control the conversation.
Why this helps:
- It boosts local keyword relevance.
- It shows topical authority for that city or service area.
- It creates internal linking that helps both users and search engines navigate your site and understand your local focus.
You’re essentially building a mini content ecosystem around each location to make your site the go-to resource for your service in that area.
Case Study: Improving ‘Atlanta Web Design’ Location Page by Building a Local SEO Topic Cluster Around It
We’re Putting Local Topic Clusters to the Test
At SangFroid Web, we want to practice what we might preach—so we’re putting local content clustering to the test on our very own Atlanta Web Design landing page. Over the next few months, we’ll be building and publishing localized blog content that supports that page to track how it affects keyword rankings, search visibility, and lead generation.
Stay tuned—we’ll update this article with results and insights so you can see how the strategy performs in the real world!
