Atlanta Metro Web Design, SEO & Content Strategy

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SangFroid Web, LLC

Alpharetta & Atlanta Web Design for Business Owners and Solo Professionals

Gutter Masters Custom WordPress Website Build

Gutter Masters new website displayed in 3 different sized devices. Gutter Masters provides professional gutter installation, repair, and maintenance services throughout the Atlanta metro area. They partnered with SangFroid Web to redesign their website with a focus on clarity, trust, and local search visibility—ensuring homeowners could quickly understand their services and confidently request a quote.

Project Overview

The goal of this project was to create a clean, modern WordPress website that clearly communicates Gutter Masters’ services, service areas, and expertise while laying a strong foundation for Local SEO. The new site was designed to be easy for customers to navigate and easy for the client to manage internally as the business grows.

Project Objectives

Gutter Masters

  • Clear Service Communication: Present gutter services in a straightforward, homeowner-friendly way that makes it easy to understand what’s offered and when to call.
  • Local SEO Foundation: Structure service pages and local landing page content to support visibility for city-based searches across the Atlanta area.
  • Trust & Credibility: Reinforce professionalism through clean web design, strong calls to action, and space for testimonials and proof points.
  • Mobile-Friendly Experience: Ensure the site works seamlessly on phones and tablets, where many homeowners search for local service providers.

Project Requirements

  • Platform: Custom WordPress Implementation
  • SEO Foundation: Optimized page structure, internal linking, and service-focused content to support organic and AI-driven search results
  • Content Creation: Assistance with Copywriting & Editing
  • Performance & Usability: Clean layouts and lightweight components for fast load times and a smooth user experience
  • SEO Content Strategy recommendations including implementing City Landing Pages

Tools of the Trade

The themes, plugins and tools we used in this project:

Outcome

The new Gutter Masters website delivers a professional, easy-to-navigate experience that supports both lead generation and long-term search visibility. With clear service pages and a scalable content structure, the site is positioned to grow alongside the business—supporting ongoing Local SEO efforts and future content expansion.

The Finished Website

Gutter Masters new website displayed in 3 different sized devices.

See the Completed Website

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