On the Road Music provides in-home and online music lessons to students of all ages in the Atlanta area. With a focus on fun, flexibility, and personalized instruction, their team of experienced instructors helps students grow their musical skills in guitar, piano, drums, and more—right from the comfort of home.
Project Objectives
On the Road Music came to SangFroid Web Design with a completed branding package and a clear visual direction. The goal was to translate that vision into a fully functioning, responsive WordPress website that was easy to manage and aligned with their new brand. Key objectives included:
- WordPress Implementation: Translated the provided design and branding assets into a custom WordPress website using the Astra Pro theme and custom child theme.
- Brand-Accurate Execution: Ensured that colors, typography, and layout reflected the visual identity created by the branding team.
- Flexible Page Layouts: Built modular templates that support future content updates and lesson expansion without requiring custom development.
- Speed & SEO Foundation: Optimized site structure, performance, and metadata to support local search visibility, future SEO, and fast loading.
Project Requirements
- Custom WordPress Implementation
- Mobile Responsive Theme
- Assistance with Copywriting & Editing
- SEO Content Strategy Recommendations including implementing City Landing Pages
Tools of the Trade
The themes, plugins and tools we used in this project:
- Astra Pro Framework
- Custom Astra Child Theme
- Beaver Builder Page Builder
- PowerPack Beaver Builder Add-Ons
