The truth about Search Engine Optimization is there is always opportunity for growth.
It’s also true that there are no quick fixes.
SEO, the practice of improving the organic traffic to a website, is a crucial part of a successful web presence. When it’s done well, your business will benefit from increased exposure and visibility.
Your web presence needs a solid foundation in order for SEO efforts to get the desired results.
Alpharetta SEO Services
The implementation of SEO can be really confusing and overwhelming to consider, especially when there are so many options, different types of services, and just as many opinions.
In the SEO industry, there are many different types of services available, some making big claims and promises, so it can be hard to know whom to trust.
- Do you need to hire a firm to help you get backlinks?
- Do you pay a service to list you in major directories?
- How much should SEO cost?
The reality is, there are many aspects of SEO that work together to create a website that is optimized effectively for search engines, and the best approach is a diversified one that starts with a solid foundation.
Invest in a solid foundation.
Effective SEO 1.) must be based on keyword research and 2.) must be applied to a well-built complete web presence which includes not just your website, but also other elements that represent your business online, such as:
- Your business’ Social media profiles
- Email marketing campaigns
- Google My Business profile
- Business citations
SEO should never be based upon tactics designed to trick or game a search engine. History has shown that websites that use shortcut tactics will eventually lose when Google changes the algorithm. Trust me, you don’t want to be one of them. (See these examples from the Google Panda and Google Penguin updates.)
Our Diversified Approach to SEO
The best approach to SEO, is an honest and diversified one. This is a practical application of the age-old advice – “do not put all your eggs in one basket”.
Building a strong foundation and investing in all aspects of SEO based on keyword research will help future-proof your business against changes in Search Engine visibility algorithms while increasing your visibility now.
All of the following are considered in our diversified approach:
- Number and Consistency of Citations
- Mobile-Friendly Web Design
- Quality Backlinks
- Structured Data Enhancements
- AdWords campaigns when appropriate
Whether you are just getting started or have a well-established web-presence, your business can benefit from the increased exposure well-executed Search Engine Optimization brings.
Before beginning any SEO initiatives, we thoroughly evaluate your business’ current web presence. We discuss the goals you have for your business with you so we can create effective strategies for improving the visibility of your business in search engines.
The SEO Keyword KickStart Package gets you started with quality On-Page SEO based on keyword research.
Focused primarily on your website, we’ll lay the foundation for your on-page SEO addressing many common SEO pitfalls. We’ll work with you to identify keyword phrases and optimize your content for those phrases.
Local SEO Packages focus on the external components of your web presence such as improving the visibility of your Google My Business listing with the goal of making it appear in the Local 3-Pack.
We also work to increase the number and consistency of citations improving your visibility in Local Search Engine Results.
Monthly SEO Services
Do you need to overtake a competitor in search engine results, or guard against being overtaken?
Monthly SEO Services are ideal for businesses who have already invested in getting started with a strong web presence and want to continue to improve their position.
Monthly SEO Services are customized to the needs of your business. We’ll evaluate your current situation and work with you month-to-month to achieve specific goals.
We currently only offer Search Engine Optimization services to our customers running sites built on WordPress. We adhere to the Google Webmaster’s Guidelines when implementing SEO. We are an Alpharetta SEO Company, but we work with clients all over the U.S. and Canada.