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Business Blogging Leads to 55% More Visitors

Don’t Miss Out on these 5 Rewards of Business Blogging

May 15, 2015 by Liz Eisworth

Business Blogging: Don't Call it a Blog Studies Show that Business Blogging has Big Rewards

You may have heard the buzz words ‘Business Blogging“, “Content Marketing“, or “Modern Marketing” used to refer to the current landscape of marketing yourself online.

These terms all refer to the creation, publishing, and sharing of content in order to acquire and retain customers. Starting a blog (you don’t have to call it a “blog”…) for your business is one critical component of a good Content Marketing strategy.

When done regularly, this one simple activity of producing useful content on your website rewards you in some very important ways. Read on…

If the idea of writing for your clients scares you to death, don’t worry! We can teach you techniques to consistently create really great blog topics to help you write more easily for your ideal client. We are here to help you as much or as little as you need. Contact us to learn more.

1. Your search engine rankings for the topics being discussed will improve.

Businesses who blog have 434% more indexed pages (Source: Hubspot).

More high-quality indexed pages improves your search engine credibility and over time boosts your ranking in search engine results. Generally speaking, the more high-quality pages indexed on a website, the higher the overall ranking on search engine result pages.

Business Blogging Leads to 55% More Visitors 2. More potential clients will find you online.

Businesses who blog have 55% more visitors (Source: Hubspot).

News Flash: Potential clients are searching for us online!

When we write about issues they are facing, it’s easier for clients to find us in search engine results when looking for solutions to those problems. This means we spend less time looking for clients.

3. Your website is “selling” for you while you sleep.

For a B2B business, by the time a client initiates contact with you, they are already 57% through the purchasing decision (Source: CEB).

Potential clients are surfing websites to identify and qualify vendors before they ever make the first call. Your business blog is your opportunity to address common pre-sale questions aiding them in their purchasing decisions and demonstrating your expertise…which brings us to the next benefit.

Content Marketing: Position Yourself as an Expert 4. You will be perceived as an expert in your field.

By writing about relevant industry topics, you demonstrate your expertise to existing and potential clients – which means they trust and respect your advice even more.

5. It fuels your online marketing machine.

One piece of content produced for your website provides quotes, ‘soundbites’, statistics, and images that can be shared individually on social media and in your email marketing.

This is just efficient, and it also makes it easy to further your reach and online presence through social media and email marketing.

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Category: Business Blogging, Content Marketing, Search Engine Optimization (SEO), WebCoach Newsletter
Liz Eisworth

About Liz Eisworth

Liz Eisworth is the founder and lead designer of SangFroid Web located in Alpharetta, GA. As an experienced website designer and SEO strategist, Liz designs custom WordPress websites, optimizes websites for SEO, and leverages Local SEO / Google Business Profiles for business owners who are looking to improve their online presence to earn more traffic and leads. She built her first website for a business in 2003 and her first WordPress website in 2006. Learn more about Liz »

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  1. Avatar photo Content Marketing 101: How to Consistently Create Really Good Blog Post Topics - SangFroid Web, LLC says:
    February 9, 2022 at 12:29 pm

    […] are some huge rewards to be gained from regularly publishing content on your website. This has always been the case, but […]

  2. Avatar photo Why is my Facebook Share Image Wrong? How to Fix og:image Not Working says:
    February 7, 2022 at 5:08 pm

    […] you are taking the time to keep up with your business blog and content marketing, don’t waste the effort by not paying attention to what gets published […]

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SangFroid Web, LLC - Atlanta

3365 Piedmont Rd NE #1400 | Atlanta, GA 30305
404-496-4036 • sang@sangfroidweb.com

SangFroid Web, LLC - Alpharetta

11115 Kimball Crest Dr. | Alpharetta, Georgia 30022
678-894-7040 • sang@sangfroidweb.com

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