You may have heard the buzz words ‘Business Blogging“, “Content Marketing“, or “Modern Marketing” used to refer to the current landscape of marketing yourself online.
These terms all refer to the creation, publishing, and sharing of content in order to acquire and retain customers. Starting a blog (you don’t have to call it a “blog”…) for your business is one critical component of a good Content Marketing strategy.
When done regularly, this one simple activity of producing useful content on your website rewards you in some very important ways. Read on…
1. Your search engine rankings for the topics being discussed will improve.
Businesses who blog have 434% more indexed pages (Source: Hubspot).
More high-quality indexed pages improves your search engine credibility and over time boosts your ranking in search engine results. Generally speaking, the more high-quality pages indexed on a website, the higher the overall ranking on search engine result pages.
Businesses who blog have 55% more visitors (Source: Hubspot).
News Flash: Potential clients are searching for us online!
When we write about issues they are facing, it’s easier for clients to find us in search engine results when looking for solutions to those problems. This means we spend less time looking for clients.
3. Your website is “selling” for you while you sleep.
For a B2B business, by the time a client initiates contact with you, they are already 57% through the purchasing decision (Source: CEB).
Potential clients are surfing websites to identify and qualify vendors before they ever make the first call. Your business blog is your opportunity to address common pre-sale questions aiding them in their purchasing decisions and demonstrating your expertise…which brings us to the next benefit.
4. You will be perceived as an expert in your field.
By writing about relevant industry topics, you demonstrate your expertise to existing and potential clients – which means they trust and respect your advice even more.
5. It fuels your online marketing machine.
One piece of content produced for your website provides quotes, ‘soundbites’, statistics, and images that can be shared individually on social media and in your email marketing.
This is just efficient, and it also makes it easy to further your reach and online presence through social media and email marketing.