• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
SangFroid Web Home Page

SangFroid Web, LLC

Alpharetta & Atlanta Web Design for Business Owners and Solo Professionals

  • Home
  • About Us
        • About

        • Our Process
        • About Us
        • Service Area

        • Where We Work
          • Alpharetta, GA
          • Atlanta, GA
          • Johns Creek , GA
          • Marietta, GA
          • Roswell, GA
          • Panama City Beach, FL
        • Reviews

        • Clutch Verified Reviews
        • Testimonials
  • Services
        • Web Presence

          Web design with Search Engine Optimization (SEO) and accessibility in mind. Web presence isn’t just about a great looking website.

        • Web Design
        • Email Marketing
        • SEO

          Many aspects of Search Engine Optimization (SEO) work together to create a website that is optimized effectively for search engines.

        • Search Engine Optimization (SEO)
        • SEO Content Strategy
        • Online Presence SEO Audit
        • Local Search

          If you have a local storefront or service-area, or your business is geographically-based then you should be investing in Local SEO.

        • Local SEO Services
        • Google Business Profile Optimization
        • Website Support

          WordPress management helps you make better use of your website, improve SEO, prevent / clean up hacks & malware infections.

        • WordPress Website Support & Maintenance
        • WordPress Hack Clean Up / Malware Removal
        • Convert Your Website to HTTPS SSL
  • Solutions
    • Business Owners
    • Marketing Managers
    • Authors
  • Portfolio
  • Articles
  • Resources
    • Guides & Case Studies
    • Articles
    • Small Business Resources
    • Local SEO Resources
    • Protection Trifecta Toolkit
    • WebCoach Newsletter
    • Ask Us A Question
  • Schedule a Call
  • Home
  • About Us
    • Our Process
    • About Us
    • Where We Work
      • Alpharetta, GA
      • Atlanta, GA
      • Johns Creek , GA
      • Marietta, GA
      • Roswell, GA
      • Panama City Beach, FL
    • Clutch Verified Reviews
    • Testimonials
  • Services
    • Web Design
    • Search Engine Optimization (SEO)
    • SEO Content Strategy
    • Local SEO Services
    • Google Business Profile Optimization
    • WordPress Website Support & Maintenance
    • WordPress Hack Clean Up / Malware Removal
    • Convert Your Website to HTTPS SSL
    • Online Presence SEO Audit
    • Email Marketing
  • Solutions
    • Business Owners
    • Marketing Managers
    • Authors
  • Portfolio
  • Articles
  • Resources
    • Guides & Case Studies
    • Articles
    • Small Business Resources
    • Local SEO Resources
    • Protection Trifecta Toolkit
    • WebCoach Newsletter
    • Ask Us A Question
  • Schedule a Call
Responsive Web Design

Search Engine Optimization: How can a legitimate business compete online?

July 9, 2013 by Liz Eisworth

Matt Cutts is the head of Google’s webspam team, and he frequently answers user-submitted questions related to search engine results and the quality of those results. In this video, Matt answers the following question:

Ranking being so valuable, how does a true business owner that offers a legitimate business supposed to gain the traffic “deserved” over those that specialize in creating traffic? Is it supposed to be this hard for us?

Matt explains several key components that we all should be considering as business owners with a website.

(Matt can never just come right out and share the secrets of Google algorithms, but we consider what he say’s as ‘straight from the horse’s mouth’, so, you know….we are paying attention.)

Make sure your website doesn’t suck.

I love this one since we build websites, but really, he’s talking about more than just design.

Is your website usable? How does it look on a mobile device?

Google officially sanctioned mobile responsive design a while ago. From a quality standpoint, mobile responsive websites offer users on mobile devices the same information they would get on the full site. There are no ‘abbreviated’ mobile experiences.

61% of people have a better opinion of brands when they offer a good mobile experience (source: latitude via Mobify).

Content Marketing: Position Yourself as an Expert Do you provide useful, high-quality information and resources for your customers?

Providing high quality information is the heart of Content Marketing. This could be a blog, or whitepapers, special reports, tips and tricks.

There are so many reasons to make a commitment to publish and distribute useful content regularly. The most important ones being:

  • Stay Top of Mind with Your Customers: If customers are hearing from you on a regular basis with useful content and resources, you stay top-of-mind with them. When it comes time for a referral, they haven’t forgotten who you are.
  • Position Yourself as an Expert: Publishing content and sharing your expertise helps position you as an expert in your field.
  • Improve SEO:  By creating content on your website which is naturally keyword rich, you are reinforcing the SEO terms you are trying to win. Also, search engines responds favorably to sites that are update regularly and have recently published relevant content.

Engage Your Customers

You have customers…think about how you are engaging those customers.

  • Mailing List/Email Marketing
  • Real World Events
  • Local Promotions

This is just good business advice, but it stand’s to reason that Google is looking for cues that your website is being used to engage your customers. This might be as simple as using your company news page to keep customers informed of what’s going on such as events and promotions.

Be Dynamic and Respond

This might be code for ‘use your website to engage and communicate’…it’s not just a brochure anymore.

Category: Best Practices, Content Marketing, Email Marketing, Search Engine Optimization (SEO), Social Media
Liz Eisworth

About Liz Eisworth

Liz Eisworth is the founder and lead designer of SangFroid Web located in Alpharetta, GA. As an experienced website designer and SEO strategist, Liz designs custom WordPress websites, optimizes websites for SEO, and leverages Local SEO / Google Business Profiles for business owners who are looking to improve their online presence to earn more traffic and leads. She built her first website for a business in 2003 and her first WordPress website in 2006. Learn more about Liz »

Previous Post:WordPress 3.5.2 Maintenance and Security Release
Next Post:Be Less Hackable: WordPress 3.6.1 Maintenance and Security Release

SangFroid Web Home Page

Like Us on Facebook Connect on LinkedIn Follow us on Twitter Follow us on Instagram SangFroid on YouTube
Search

Contact

SangFroid Web, LLC - Atlanta

3365 Piedmont Rd NE #1400 | Atlanta, GA 30305
404-496-4036 • sang@sangfroidweb.com

SangFroid Web, LLC - Alpharetta

11115 Kimball Crest Dr. | Alpharetta, Georgia 30022
678-894-7040 • sang@sangfroidweb.com

From the Blog

  • Local SEO City Landing Pages: How to Rank in Multiple Cities Where You Don’t Have an Address
    By Liz Eisworth
    March 13, 2023
  • Contact
  • Site Map
  • Hosting Login
  • Affiliate Disclosure
  • Privacy Policy
  • Terms of Service
  • Accessibility Statement

© 2007 - 2023 SangFroid Web, LLC. All Rights Reserved.