We’re in a tough spot trying to let clients know not to run afoul of Rule 40 in social media posts, without mentioning
#theeventthatshallnotbenamed….a certain worldwide sporting event happening now.

So, here goes….

Businesses, before you mention #theeventthatshallnotbenamed in your social media posts, be warned of the the possible consequences.  We explain how you can get more information below.

1. Google “Rule 40 Social Media Restrictions for Businesses”

Take a look at the articles that are in the search results that mention a certain worldwide sporting event currently underway and you’ll see some mentions of certain hashtags and words that businesses are not allowed to use during the blackout period.

2. Read the following articles about the controversy over Rule 40 and non-sponsor businesses.

• AdWeek article detailing the many ways your business can get in trouble for tweeting about the event that shall not be named.
• Rule40.com
• Rebellion against Rule 40

What are the ramifications?

One small business in Minnesota is challenging Rule 40 asking a federal court to clarify who can say what about you know what.

Until that case is decided, the possible ramifications of breaking Rule 40 are being sued by you know who, so it’s best to avoid it.