East West Manufacturing: A Lesson in WordPressifying!

Case Study: Converting an Existing Static Website to WordPress

Help, we can’t update our website ourselves!

Recently, East West Manufacturing approached us with a common problem.  Their website was designed long ago on a platform that makes content difficult to update and change.  East West was pleased with their website and was not in the market for a stylistic redesign.  But they needed to put the site on a Content Management System to make their website more user friendly for their staff to update and manage.

East West is a leader in domestic offshore manufacturing.  With offices and production facilities across the globe, East West uses its website not only to attract new business, but also to disseminate information about products to existing customers and to a team of international sales reps. East West must be able to edit their website content themselves quickly and easily.

We Built a Custom WordPress Theme Based on an Existing Design

Enter SangFroid.   We told East West that it was time to move to a WordPress platform.  We build websites on WordPress because it’s easy to learn and use…allowing our clients to be as involved as they wish in the dynamic world of their website.

So, we reconstructed East West’s website on the WordPress platform by building East West a custom WordPress theme based on their current design.

To East West’s regular web visitors, nothing changed.  But to East West, it was a breath of fresh air.  Jennifer Catalan, Sales and Marketing Coordinator, noted

“East West needed to have more control of our website with the ability to host and make changes to our site, but still have our website design remain exactly the same. SangFroid recreated our exact current website design in WordPress and offered a few enhancements to our site. The launch of our site to our new host was seamless and could not have gone smoother.”

Need to “WordPressify” your existing website?  It’s one of our specialties!  Give us a call and we’ll talk to you about how we can empower you to have the dynamic website you need.  We also specialize in ground-up web design, web redesign, search engine optimization and engagement marketing.