Why use WordPress for your business website? When you’re a local business in Atlanta—or anywhere from Alpharetta to Decatur to Dunwoody—your website should do more than just sit there and look good. It should work hard for your business. At SangFroid Web, we build our clients’ websites on WordPress because it’s the best long-term platform for growing a strong, flexible online presence—especially for service-based businesses targeting a specific area.
Why Does the Platform Matter?
The platform you choose impacts almost everything about your website:
How easy it is to update
How well it ranks in search engines
How secure and stable it is
Whether it can grow with your business
Many drag-and-drop website builders might seem easier at first, but they often come with hidden limitations that hold your site back in the long run. WordPress gives us—and you—the tools to build a customized, search-friendly, and future-ready site that reflects your business and meets your goals.
Why Use WordPress?… It’s Ideal for Local Businesses
Whether you’re a solo service provider in Roswell or a growing team in Sandy Springs, WordPress can be shaped to match your brand, industry, and functionality needs. We can tailor every element—no cookie-cutter templates here.
Built with SEO in Mind
Out of the box, WordPress offers a solid SEO foundation. Add a smart theme structure, optimized plugins, and local SEO content strategy, and you’ve got a site that can climb the ranks in Google. That’s key if you want to appear in searches like “roofers near Emory” or “best accountant in Dunwoody.”
It’s Secure—When Maintained Properly
With regular updates and the right plugins, WordPress is a secure, stable platform. We help ensure your site stays safe with proper backups, software updates, and security scans—many of which we cover in our maintenance plans or teach through our DIY toolkit.
You Own Your Website
Unlike some platforms where you’re stuck in a closed system, WordPress gives you full control. You own your content, your domain, and your site. You can move it, grow it, and evolve it however your business needs.
Why We Don’t Use Proprietary Platforms
Website builders like Squarespace, Wix, and GoDaddy Website Builder can work for some businesses, but they come with trade-offs. Many limit your ability to fully optimize for SEO, customize functionality, or scale your site as your business grows.
We’ve seen too many businesses get stuck—unable to make simple changes or integrate the tools they need. That’s why we don’t use platforms that keep you locked in.
Common Questions from Our Atlanta Clients
“Can I still edit my WordPress site myself?”
Yes! We build websites with user-friendly visual editors like Beaver Builder so you can make content updates without needing to know code. We also offer training and tutorials.
“Will it work on mobile?”
Absolutely. Every site we build is responsive and mobile-optimized—because mobile performance matters for both users and search rankings.
“How does it compare to Squarespace or Wix?”
If you’re looking to grow long-term and want more control, WordPress is the better option in our experience and opinion. Squarespace and Wix can be good for starter sites, but they often hit limitations fast.
From Peachtree Corners to Virginia Highland, businesses across the Atlanta area need more than a placeholder website. They need a platform that supports real business goals—and WordPress helps us deliver that.
Your Website Should Work as Hard as You Do
As a business owner, you don’t just need a beautiful website—you need one that brings in leads, communicates trust, and adapts with your growth. That’s why we’ve chosen WordPress for every project since 2007.
Whether you’re just getting started or looking to rebuild, we’re here to help you launch a site that doesn’t just look good—but performs.
Liz Eisworth is the founder and lead designer of SangFroid Web located in Alpharetta, GA. As an experienced website designer and SEO strategist, Liz designs custom WordPress websites, optimizes websites for SEO, and leverages Local SEO / Google Business Profiles for business owners who are looking to improve their online presence to earn more traffic and leads. She built her first website for a business in 2003 and her first WordPress website in 2006. Learn more about Liz »
