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Responsive Web Design

Big Changes to Facebook Fan Pages Coming Soon

February 22, 2011 by Liz Eisworth

For any of you who manage a Facebook fan page, you may have been greeted recently by a notification to preview or upgrade to the new fan page style. I recently took the preview tour of the page. Here is a summary of the changes that are coming soon to all fan pages. These changes will become mandatory on all pages starting March 10, 2011.

Showcase Your Latest Photos
Showcase Your Latest Photos

Showcase Your Latest Photos

  • The most recent photos that you post to your Wall or photos that you tag your Page in will appear at the top of the page exactly as they do in the new personal profiles. This area will not include any photos posted by your fans.
  • To hide a photo, roll over it and click X.

For good or bad, the new fan page style is being made to resemble a personal profile by putting things where the user expects them to be on a personal profile. The photos across the top of the profile can be really great if you have relevant photos to post, such as for a portfolio, but for some businesses, featuring photos at the top of the page might not make sense. The good news is that you have complete control over what images appear there, so no spammy images allowed.

Navigation is now on the left as in personal profiles
Navigation is now on the left as in personal profiles

Navigation Where People Expect It

Navigation links are now on the left, just like on people’s profiles.

This may be the toughest change to get used to because it means there are no longer going to be the familiar ‘tabs’ to which we are so accustomed. The top of the page was a prime location for the navigation, so it will take some adjustment and will be interesting to see if traffic to the tabs decreases.

As with individual profiles, there is no longer an “info box” displayed below the profile picture.

Wall Filters
Wall Filters

Show the Top Posts on Your Wall

  • You now have two Wall filters. You can show posts by your page and top posts from Everyone, a new way for people to see the most interesting stories first. As an admin, you’ll have additional filters for viewing posts on your page.
  • To set a default filter for your Wall, go to Edit Page.

As an admin needing to manage the page, you can select the ‘Admin View’ and still see the posts in chronological order. This makes it harder for spam to go unnoticed at the bottom of the page.

Use Facebook as a Page
Use Facebook as a Page

Use Facebook as Your Page

  • You now have the flexibility to interact with the other areas of Facebook as a page.
  • Get notifications when fans interact with your page or posts
  • See activity from the pages you like in your news feed
  • Like other pages and feature them on your page
  • Make comments as your page on other pages
  • To try this new feature, you can go to Account above and select Use Facebook as Page.

Previously, the only way to interact as the fan page was on the fan page itself through comments and posts, etc. Now, it is possible to interact on Facebook AS the fan page.

While you still can’t post to personal Facebook profiles as a Page, you can post to other Pages as a Page. This can be useful, but should be used scrupulously so as not to confuse matters. Always make sure that before you post to a Page that you are in the proper mode (human or fan page). Potential scenarios where using this functionality would be very appropriate might be when running cross-promotions with other businesses, sponsoring an event or supporting a charity.

New Settings
New Settings

New settings

  • You can set defaults for your email notifications and how you post to your page – as yourself or your page. You can also select which featured pages appear in the left column.
  • To manage your settings for email and posting preferences, go to Edit Page and Your Settings. To select which pages appear in Likes, go to Edit Page and Featured.

These changes will become mandatory on all pages starting March 10, 2011. Learn more about the upgraded pages here.

Category: Web Design
Liz Eisworth

About Liz Eisworth

Liz Eisworth is the founder and lead designer of SangFroid Web located in Alpharetta, GA. As an experienced website designer and SEO strategist, Liz designs custom WordPress websites, optimizes websites for SEO, and leverages Local SEO / Google Business Profiles for business owners who are looking to improve their online presence to earn more traffic and leads. She built her first website for a business in 2003 and her first WordPress website in 2006. Learn more about Liz »

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SangFroid Web, LLC - Atlanta

3365 Piedmont Rd NE #1400 | Atlanta, GA 30305
404-496-4036 • sang@sangfroidweb.com

SangFroid Web, LLC - Alpharetta

11115 Kimball Crest Dr. | Alpharetta, Georgia 30022
678-894-7040 • sang@sangfroidweb.com

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