Local SEO services focus on ranking your Google My Business profile in the Google Local 3-pack or Map results.
If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO.
Target Local Users by Appearing in the 3-Pack Local SEO Results
Local search results are the results that search engines return based on the searcher’s location (or their intended location)….they are a little different than regular organic results.
Local SEO: The Local 3-Pack
If you type ‘restaurants’ into Google right now, you will get a list of restaurants in your area of town….the restaurants most relevant to you geographically.
Local SEO focuses on getting your Google My Business listing into these local listings…ideally in the 3-Pack map results…for terms related to your business and services.
You can get a more in-depth explanation of how Local SEO works in our Local SEO blog post. We’ve also put together a list of Local SEO Resources to help get you started.
Local SEO Consulting
Local SEO Consulting Services
Focused primarily on the presence of your business in the Google 3-Pack, Local SEO provides a sturdy foundation so the local presence of your business can continue to grow. We work with our consulting clients to develop the basic foundation for your presence in Local SEO and build upon that foundation as your business grows.
Major Components of Local SEO
- Keyword Research
Keyword research to identify major keyword phrases for your business and opportunities for long-tail keyword phrases. - Google My Business Profile
Claiming and optimizing your Google My Business profile is an essential component of Local SEO. - Reviews
Setting up the infrastructure for consistently asking your clients for reviews is a powerful way to strengthen results in Local Search results. This may include a “Tell Us What You Think” page on your website, or standardized email you can send clients with instructions on how to leave a review for your business on Google, lowering the barrier to completion. - Citations
We will work with you to claim, complete and standardize citation sources. Examples of citations include Google, Facebook, Bing, Superpages, Infogroup, Localeze, CitySearch, Insider Pages, Best Of The Web, Acxiom, or YP.com. - Structured Data
Structured Data helps search engines understand your website better. This data is behind-the-scenes code, not visible to visitors on the website, that provides specific data in a special format to search engines. This information such as Name, Address and Phone (NAP), location information, descriptive information, and reviews reinforce search engine’s confidence in your company’s identity, leading to the opportunity to rank higher.