Blog

We write articles aimed at helping business owners improve online presence. We share new information as we learn it and also like to take time to explain how to work with WordPress.

WordPress Gutenberg Editor

Gutenberg Is Almost Here…Guten-What?

By Eddy Pareja | November 18, 2018

Guten-What? Many of you may not be aware of a major update that’s been in the works for WordPress for quite sometime. The update replaces the very basic text editor used by WordPress with a new type of editor named... Continue Reading »

Google HTTPS Ranking - SSL Helps SEO

2018 is the Year Google HTTPS Ranking Got Real

By Liz Eisworth | October 12, 2018

Find Out Why It’s Time to Convert to SSL ASAP Google HTTPS Ranking can no longer be ignored. As of July 2018 with the release of Chrome 68, Non-HTTPS sites are now labeled as “Not Secure”. Technically, this doesn’t mean there... Continue Reading »

Local SEO City Landing Pages

How to Rank in Cities Where You Don’t Have an Address with Local SEO City Pages

By Liz Eisworth | September 26, 2018

If you travel from your home or office to serve your customers, rather than them coming to you, your business is a single-location service area business (an SAB). Your business has a dedicated street address and a local phone number,... Continue Reading »

Local Business Structured Data for SEO

How Structured Data Helps in Search Rankings

By Eddy Pareja | September 9, 2018

Google Knows Keywords are Imprecise Different strings of words can refer to the same entity. The same keyword phrase can describe 2 different things. Keywords are just not a reliable way of designating real-life things. That’s why Google adopted their... Continue Reading »

When your Facebook share image is wrong

A Fix for When your Facebook Share Image is Wrong

By Liz Eisworth | August 20, 2018

Why is My Facebook Share Image Wrong? …and how to fix it. If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook “remembers” the information associated with that URL (like the image, title and description) even if... Continue Reading »

How to implement Structured Data for a Local Business in WordPress

[Video] How to Add Basic Local Business Structured Data to a WordPress Website

By Eddy Pareja | July 26, 2018

Add Local Business Structured Data to a WordPress Site This is a quick video on how to add some basic Local Business Structured Data on your website. For this demonstration, I’ve set up a basic WordPress installation using the default... Continue Reading »

Google My Business Posts

Google My Business Posts – [Updated June 2018]

By Liz Eisworth | June 20, 2018

Google My Business (GMB) is a free tool for businesses to use to manage their presence on Google including in maps, search and the Google Local 3-Pack. It’s long been a not-so-secret weapon to help local businesses compete against national... Continue Reading »

How to Establish an Initial Online Presence Without Building a Whole Website

How to Establish an Initial Online Presence Before You Build Your Website

By Liz Eisworth | April 29, 2018

When speaking with new business owners who are just getting started, who sometimes who have little more than idea for a business, we frequently recommend that they get started with the very basics of online presence before deciding on their... Continue Reading »

Advanced SEO Strategies

Advanced SEO Strategies: Thinking Differently About SEO

By Liz Eisworth | March 8, 2018

Here’s the thing with SEO lately….. Doing 5 or 10 pages of good on-page SEO doesn’t have the impact it had just a few years ago. The landscape of SEO has changed as Google’s algorithm has changed and as businesses... Continue Reading »

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