If you travel from your home or office to serve your customers, rather than them coming to you, your business is a single-location service area business (an SAB). Your business has a dedicated street address and a local phone number,... Continue Reading »
Google Knows Keywords are Imprecise Different strings of words can refer to the same entity. The same keyword phrase can describe 2 different things. Keywords are just not a reliable way of designating real-life things.That’s why Google adopted their “Things... Continue Reading »
If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO.
In this post, we’ll cover the basics and give you some important next-steps you should do.
Keeping your Wordpress website up-to-date is not just a good idea, it’s a requirement.
Wordpress is a wonderful platform–it’s open-source (translation:practically free), it has fantastic SEO benefits right out of the box. It’s estimated that 15% of the internet runs on Wordpress. However, because it is so popular, evil hackers are ALWAYS trying to find and exploit vulnerabilities in the code in order to hack your site.
Digital presence is key in achieving success in today’s business landscape. Making sure that your business is easy to find online is just as important as making sure there is something appealing at the end of that search; that’s where... Continue Reading »