Improve Online Visibility with an SEO Content Strategy
93% of online experiences begin with a search engine.
Creating content that targets user search queries is at the very heart of SEO...it's what makes it work. Content created with SEO in mind allows you to deliver the exact content the user is searching for, exactly when they are searching for it.
This is the power of SEO Content Strategy.
Why Is a Content Strategy for SEO so Powerful?
You Greatly Increase Your Abililty to Rank Higher in Google with a Solid SEO Content Strategy
5 of the Top 10 Critical Google SEO Success Factors are directly related to website content. That’s why every SEO strategy has an accompanying Content Strategy.
Google wants to deliver the best answers, satisfying user's intent.
If the user has to click the back button, modify their search, or spend more time with results from other websites, this may be a sign that your content doesn’t deliver the best experience.
These Top 10 Critical SEO Success Factors are from Zyppy SEO's awesome post of Ranked Google Success Factors.
SEO Content Strategy Consulting Key Componenents of Content Strategy for SEO
Invest in Your Own Digital Real Estate
It's important to have a well-designed and structured website in order to make the most of a content strategy for SEO. If you have a solid website foundation, then you can leverage these key components of an advanced content strategy for SEO.
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Pillar/Cluster Content Strategy
A Pillar/Cluster content strategy involves creating comprehensive & informative pillar content pieces that cover core topics and then supporting them with "cluster content".
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Content Strategy Frameworks
Take advantage of common content strategy frameworks that can be used in many businesses for producing timely blog content.
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Content Briefs
Our Content Briefs are designed to help you in the process of gathering and creating search engine optimized content.
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Content Promotion
Maximize the benefit of content you've invested in creating through content promotion. We'll help you promote content on social media platforms and/or email marketing, re-use & re-share evergreen content, and refresh and update evergreen content periodically.
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Keyword Research
Keyword research to identify major keyword phrases for your business and opportunities for long-tail keyword phrases.
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Well-Optimized Product & Service Pages
A set of comprehensive service/product pages is necessary to provide enough digital real estate for search engines to index and rank for each of your service or product-related keywords. Make sure these are in place before pursuing an advanced SEO Content Strategy.
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Buyer's Journey Content
Identify and facilitate the creation of more content for potential customers in the Awareness and Consideration stages of the buyer’s journey. This type of content frequently lives in a blog or knowledge base.
A new visitor in the awareness stage likely won’t want a live demo of your product, but they would read a quick checklist or blog post that helps them better understand their problem.
Pillar Content Strategy for SEO
Our approach to SEO Content Strategy typically centers around designing a Pillar Content Strategy for your website. A well-structured pillar content strategy not only establishes your blog as an authority in your field, but also helps you attract and retain a dedicated audience. Over time, it can drive organic traffic and establish trust with your readers, potentially leading to increased adoption of your products and services.
Step 1: Design a Pillar Content Strategy
To design an effective pillar content strategy, we first work with you to understand business goals, your products and services, and user needs. We'll also help you identify what common content frameworks may work for your business in addition to your pillar / cluster content.
Pillar Topics / Posts
We'll work with you to select 5 main "pillar" topics. Pillar topics are high-level themes you want to focus on and rank for and should align with or be directly related to your products & services.
Cluster Topics
We'll then work with you to create 5 cluster topics for each pillar. We deliver well-informed article ideas, content hierarchy, and the associated keywords through manual keyword research.
After this step, you'll have a content plan for 30 topical posts in your Pillar strategy.
$499 (One Time)
Step 2: Content Creation
When it comes to content creation, we understand that businesses will have different resources and budget available to them. That's why we offer a flexible content creation services to suit your specific requirements.
Content Brief + Formatting
Starting at $499 / Article
- Working from your Content Strategy Plan, we provide you with a detailed content brief.
- You use the content brief to handle the copywriting of your blog post, whether you write it yourself, have a member of your team write it, or hire your own copywriter.
- When the copywriting is complete, we will place the content on your site, formatting it with markup and images, and optimizing it for on-page SEO.
Content Brief + Copywriting + Formatting
Starting at $899 / Article (~1000 words)
- Working from your Content Strategy Plan, we provide you with a detailed content brief.
- Our copywriters use the approved content brief to write a blog post that is designed to rank (~1000 words). Add $200 for every additional 500 words.
- When the copywriting is complete and approved by you, we will place the content on your site, formatting it with markup and images, and optimizing it for on-page SEO.
Step 3: Content Promotion
Creating exceptional content is only part of the battle. To truly maximize its impact, you need an effective content promotion strategy. Whether you choose social sharing, email marketing, or a combination of both, the goal is to elevate your content and connect it with the audience it deserves, ultimately driving more traffic, engagement, and conversions for your brand.
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Social Media Sharing
Drive traffic back to your site, assert your authority on the topic, and build an authentic community by sharing your content regularly to your social media profiles.
If you need help publicizing your website content on social media or as part of optimizing your Google Business Profile, we can help!
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Email Marketing
You may also chose to share and promote your content directly with your audience through email marketing. When your expert content lands in the right inboxes, it encourages meaningful interactions and reinforces your authority in the subject matter.
Increase Visibility with a Solid SEO Content Strategy
Start reaching your ideal customers with a targeted content strategy for SEO -- and increase the visibility of your business in search results. We'd love to talk to you about your project.