In SEO, everything is connected.
There are many pieces to the organic SEO puzzle that when layered together create a powerful presence for your business in search engines. All of these SEO Success Factors affect your rankings, traffic, and visibility in Google search.
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Content
Targets User Search Queries, Satisfies User Intent, Uniqueness of Content, Freshness, Relevant Keywords, Phrases, & Topics, Content Depth, Quality of Supplemental Content, Use of Semantically Rich Content, Readability, Factually Correct
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Technical SEO
Structured Data, Speed, Use of Optimized Images and Video, Page Structure, Hreflang for Internationalization, AMP, HTTPS, User Friendly URLs, Parameter Control, Server Location
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Links
Quality & Quantity of Links, Authority + Trust of Links, Relevance of Links, Link Velocity, Linking to High-Quality Sources
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User/Traffic Signals
Click-through Rate (CTR), Personalization, Multiple Sources of Traffic, Social Sharing
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Design & Layout
Website Design & Layout, Built for Multiple Devices
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Crawling & Indexing
Crawlable + Accessible to Search Engines, Robots Control, Sitemaps, Site Architecture, Pagination
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Trustworthiness
Expertise, Authoritativeness, and Trustworthiness (EAT), Real World Business Information, Website & Business Reputation, Author Reputation
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Authority
Topical Authority, Volume of Brand Searches
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Domain
Domain Age, Domain Extension, Accurate & Consistent Registration Info
Google SEO Success Factors Ranked by Importance
The SEO Success Factors listed above were compiled by Zyppy SEO after analyzing ranking factors studies, SEO experimentation data, expert opinion surveys, patent filings, and statements from Google. This is the best framework we've seen for understanding and prioritizing where to spend resources in SEO.
Critical: Focus on These
Important: Focus on These
Influential: Focus on These
Unimportant: Ignore These
Negative: Avoid These
