Posts by Liz Eisworth

As owner and lead designer, I specialize in CSS and HTML(5), designing custom WordPress themes, and optimizing websites for SEO. I built my first website for a business in 2003 and my first WordPress website in 2006. I read a lot and like to write on our digital marketing blog about what I’m learning. Learn more about Liz »

5 Basic On-Page SEO Techniques You Need to Get Right

By Liz Eisworth | November 22, 2019

Basic On-Page SEO Techniques In this post we discuss some important basic on-page SEO techniques that are important for creating a well-formed piece of content optimized for search engines. Understanding Search engine optimization (SEO) can be confusing. It’s important to... Continue Reading »

Woman Writing Content that Targets User Queries

Uncovering Content Strategies for Google SEO Success

By Liz Eisworth | November 11, 2019

In this post, which is based on a presentation we delivered at the North Fulton WordPress MeetUp and Marietta WordPress Meetup, we’ll discuss uncovering content strategies for your business to help you earn higher rankings and traffic. We’ll cover: What... Continue Reading »

Google HTTPS Ranking - SSL Helps SEO

2018 was the Year Google HTTPS Ranking Got Real

By Liz Eisworth | October 12, 2019

Find Out Why It’s Time to Convert to SSL ASAP Google HTTPS Ranking can no longer be ignored. Since July 2018 with the release of Chrome 68, Non-HTTPS sites are now labeled as “Not Secure”. Technically, this doesn’t mean there... Continue Reading »

Local SEO City Landing Pages

How to Rank in Cities Where You Don’t Have an Address with Local SEO City Pages

By Liz Eisworth | September 6, 2019

If you travel from your home or office to serve your customers, rather than them coming to you, your business is a single-location service area business (an SAB). Your business has a dedicated street address and a local phone number,... Continue Reading »

Domain Slamming…Don’t Fall Victim

By Liz Eisworth | June 12, 2019

Domain Scams are still alive & well in 2017.

We’ve heard recently from two clients who got hit with a Domain Slamming scheme. When we wrote this article several years ago, the bulk of the Domain Scams arrived via regular mail. Now they arrive via email and even social media.

Learn what you need to know to avoid falling victim to this scam.

How do you change menu navigation in WordPress?

How to Change Menu Navigation in WordPress

By Liz Eisworth | May 22, 2019

How to Change or Edit your WordPress Main Menu Navigation In this WordPress video tutorial, we demonstrate where to go to edit your WordPress main menu. We’ll show you how to add a new page or external link to your... Continue Reading »

Roswell Local SEO

Local SEO: Getting Serious About Improving Your Website’s Visibility in Local Search Results

By Liz Eisworth | March 4, 2019

If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO.

In this post, we’ll cover the basics and give you some important next-steps you should do.

Learn about Local SEO »

Google My Business Posts

Google My Business Posts

By Liz Eisworth | January 29, 2019

Google My Business (GMB) is a free tool for businesses to use to manage their presence on Google including in maps, search and the Google Local 3-Pack. It’s long been a not-so-secret weapon to help local businesses compete against national... Continue Reading »