Alpharetta & Atlanta Web Design for Business Owners and Solo Professionals
Posts by Liz Eisworth
As owner and lead designer, I specialize in CSS and HTML(5), designing custom WordPress themes, and optimizing websites for SEO. I built my first website for a business in 2003 and my first WordPress website in 2007. I read a lot and like to write on our digital marketing blog about what I’m learning.
Contact me: LinkedIn | liz@sangfroidweb.com
Local SEO: Getting Serious About Improving Your Website’s Visibility in Local Search Results
If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO.
In this post, we’ll cover the basics and give you some important next-steps you should do.
Google My Business Posts
Google My Business (GMB) is a free tool for businesses to use to manage their presence on Google including in maps, search and the Google Local 3-Pack. It’s long been a not-so-secret weapon to help local businesses compete against national... Continue Reading »
Upgrade Your WordPress Version to Help Prevent Hacks
Keeping your Wordpress website up-to-date is not just a good idea, it’s a requirement.
Wordpress is a wonderful platform–it’s open-source (translation:practically free), it has fantastic SEO benefits right out of the box. It’s estimated that 15% of the internet runs on Wordpress. However, because it is so popular, evil hackers are ALWAYS trying to find and exploit vulnerabilities in the code in order to hack your site.
SangFroid Web Named an Atlanta Web Design Industry Leader
Digital presence is key in achieving success in today’s business landscape. Making sure that your business is easy to find online is just as important as making sure there is something appealing at the end of that search; that’s where... Continue Reading »
2018 is the Year Google HTTPS Ranking Got Real
Find Out Why It’s Time to Convert to SSL ASAP Google HTTPS Ranking can no longer be ignored. Since July 2018 with the release of Chrome 68, Non-HTTPS sites are now labeled as “Not Secure”. Technically, this doesn’t mean there... Continue Reading »
How to Rank in Cities Where You Don’t Have an Address with Local SEO City Pages
If you travel from your home or office to serve your customers, rather than them coming to you, your business is a single-location service area business (an SAB). Your business has a dedicated street address and a local phone number,... Continue Reading »
A Fix for When your Facebook Share Image is Wrong
Why is My Facebook Share Image Wrong? …and how to fix it. If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook “remembers” the information associated with that URL (like the image, title and description) even if... Continue Reading »
How to Establish an Initial Online Presence Before You Build Your Website
When speaking with new business owners who are just getting started, who sometimes who have little more than idea for a business, we frequently recommend that they get started with the very basics of online presence before deciding on their... Continue Reading »