One of the most important parts of optimizing your website for search engines (SEO) is knowing what keywords and phrases to optimize. You need to determine what words and phrases potential customers are using to search for you (and your competitors!).
The Google keyword tool is an easy to use free resource for small businesses (or anyone!) looking to determine what keywords and phrases consumers are using to search for their particular products, services and expertise. It will generate keyword ideas based on descriptive words or phrases you enter or based on your website’s content. For each keyword phrase, it will show you:
Local Monthly Search Volume
Global Monthly Search Volume
Advertisers Competition – This is an indication of how much competition there is for a particular phrase in Google Adwords. The lower the competition, the lower the bid for a Google Ad ~ This doesn’t really affect determining your keyword phrases unless you are planning on bidding on AdWords, but still offers insight into how popular certain phrases are.
Liz Eisworth is the founder and lead designer of SangFroid Web located in Alpharetta, GA. As an experienced website designer and SEO strategist, Liz designs custom WordPress websites, optimizes websites for SEO, and leverages Local SEO / Google Business Profiles for business owners who are looking to improve their online presence to earn more traffic and leads. She built her first website for a business in 2003 and her first WordPress website in 2006. Learn more about Liz »
