If you’re a business owner in the Atlanta area looking for a custom website, one of the first questions you probably have is: How much does a custom WordPress website cost in Atlanta?
The short answer is: it depends on the complexity of your site, how custom your design needs to be, and whether you’re working with a freelancer, a local agency, or a national firm. But we’ll break it down for you here with real numbers, realistic expectations, and some transparency that’s often hard to find when researching web design costs.
First, Let’s Talk About Custom vs. Customized
There’s a big difference between a fully custom, from-scratch website and a website that’s customized from a high-performance theme.
At SangFroid Web, we build all of our sites using the Astra Pro theme as a foundation—not because it’s easier (it’s not), but because it offers:
- Excellent performance and speed
- Reliable updates and compatibility with WordPress
- Flexibility to design without limits
This approach allows us to create highly customized designs tailored to your brand—without reinventing the wheel or making your site harder to maintain long term. You still get a completely unique look and feel, backed by a trusted framework that keeps your site fast and stable.
What Does a Custom WordPress Website Cost in Atlanta?
We specialize in custom WordPress websites for small to midsize businesses, especially professional service area-based businesses, and nonprofits. Here’s a breakdown of what you can generally expect to pay:
Basic Custom Website – Starting at $3,500
Ideal for smaller service-based businesses or startups that need a professional online presence without tons of complexity.
Includes:
- Custom-branded design based on your input
- WordPress website built on Astra Pro in a custom child theme with thoughtful layout and styling
- Up to 10 basic pages in addition to the home page (About, Services, FAQ, Contact, etc.)
- Mobile-optimized, SEO-friendly build with attention paid to accessibility and speed
- Contact form and basic functionality
Mid-Size Custom Website – $5,000 to $9,000+
Best for growing businesses with more content, services, more pages with advanced layouts or functionality needs.
Includes everything above, plus things like:
- Custom templates for services, projects, or blog content
- More advanced functionality (like calendars, portfolios, or interactive elements)
- More pages with more custom layouts
Advanced Custom Website – $10,000+
For businesses or organizations with complex content structures, integrations, or special design/UX requirements.
May include things like:
- Unique layout and functionality needs
- SEO content strategy and planning
- Advanced integrations (CRM, scheduling, events, etc.)
- Membership, multilingual support or other advanced functionality
- Many more pages with more custom layouts
- Help with copywriting
What Affects the Cost of a WordPress Website?
Every website is different, and the final cost depends on several factors beyond just the design style. Things like the number of pages, custom features, e-commerce functionality, integrations, and even how much content you already have prepared can all influence the total price. Here are some of the key elements that affect cost:
Complexity of the Web Design
The intricacy of your website's design can significantly influence its overall cost. A simple, clean design web design with minimal elements will generally be more affordable than a highly customized, intricate design with advanced animations, graphics, and interactive features. Custom designs often require more time and expertise, which increases the cost. If your brand demands a unique and visually stunning website, be prepared for higher design expenses.
Number & Length of Pages
The number and length of pages on your website directly impacts the budget. More pages mean more content to create, design, and optimize. A simple 5-page website will be less expensive than a complex 50-page site. Each additional page requires design, development, and content creation efforts, all of which add to the overall cost. It's important to plan your website structure carefully to balance the number and length of pages with your budget.
Functionality and Features
Content Migration & Formatting
Preparing or moving content takes effort. Copying text, formatting images, and importing products or posts from an old website (or creating new polished content) requires manual work. A site with lots of existing content or many pages/media will need many hours to import and style everything, which increases labor costs.
Content Creation
Professional content creation is another factor that can affect your website budget. High-quality copywriting, a content strategy, professional photography, and engaging videography are essential for creating a compelling website. Hiring professionals to create this content ensures it is of high quality and aligns with your brand, but it also adds to the overall cost. Investing in good content can significantly improve user experience and drive better results for your business.
Search Engine Optimization (SEO)
Investing in SEO is crucial for enhancing your website's visibility and ranking on search engines. Good SEO practices involve keyword research, on-page optimization, content creation, and link building. While some basic SEO may be included in your web design package, more comprehensive SEO services can be a significant additional cost. However, the investment in SEO can provide a substantial return by driving organic traffic to your site and improving your online presence.
Related: Why Atlanta Businesses Can't Ignore SEO
Ongoing Maintenance & Support:
After launch, regular upkeep can add to total cost. Keeping WordPress and its plugins updated, running backups and security scans often requires a maintenance plan or hourly support. Many small businesses budget a monthly maintenance fee (often $50–$200+) to ensure the site stays secure and running smoothly
Each of these factors can vary widely based on your specific needs. By understanding them upfront, Atlanta small business owners can better estimate and plan for the full cost of a custom WordPress website.
What About Ongoing Fixed Costs?
There are some fixed costs for every website. In addition to the upfront build cost, you should budget for:
Domain Registration Costs
You will need to register a domain name for your website to use, which is about $20/year.
Some website platforms like Wix, Weebly or Squarespace will allow you to have a website without a custom domain. Instead, your site will be on a 'built-in' domain like [yoursiteid].squarespace.com. However, in my opinion, a business really needs a custom domain name in order to appear professional.
Hosting Costs
Depending on the solution you end up selecting for your website, there will be costs associated with the hosting of the website files. For most self-hosted WordPress websites, a professional hosting company will be recommended by your web designer or developer. If you decide to go with a website builder platform (Squarespace, Wix, etc.), they handle the hosting of the website as part of your monthly fee.
The hosting companies we currently recommend for self-hosted sites are:
- Cloudways (Virtual Private Servers: Cost ranges from $14/month to $170/month for most small to medium size business needs)
- SiteGround (Shared Hosting: Cost ranges from $14.99/month to $49.99/month)
Website Maintenance Costs
Whether you do it yourself or have someone else manage your website, website maintenance is essential for ensuring the security, performance, functionality, and credibility of your website, ultimately contributing to its long-term success.
- WordPress Website Maintenance Plans: Costs range from $59/month to $199/month for basic and mid-range plans. These maintenance plans are offered by your web development company (or a 3rd party company specializing in WordPress maintenance) and typically include some type of updates to your content and not just the technical stuff.
- For Website Platforms (like SquareSpace, Wix, Weebly, WordPress.COM, etc), the technical upkeep is included in your monthly fee that you already pay to the platform. For updates to your content, you would need to do those yourself, or hire your web designer to help you make those changes as needed.
Why Local Matters
Working with an Atlanta-based web design team can make a big difference—especially when it comes to:
- Understanding your market and audience
- Designing for local SEO and search intent
- Being available for real-time collaboration (and maybe even coffee)
We know the Atlanta business scene, and we build sites that don’t just look good—they perform.
The Bottom Line
Website pricing can feel frustrating when you're trying to budget, but it doesn’t have to be vague. Our approach is transparent, practical, and focused on delivering long-term value to our clients here in Atlanta and beyond.
Want to talk about your project and get an actual estimate? Let’s connect.
Related: Explore Our Web Design Process
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