Content Marketing Kickstart
We will collaborate with you to create your first 4 articles for using content to demonstrate your expertise, encouraging leads to get to know you, like you and trust you…paving the way for a professional relationship with them.
Long Tail Keyword Topics
We work with you to identify 4 long-tail keyword phrases about which new articles can be written. Long-tail keywords are used to target niche demographics rather than mass audiences. They are more specific and often less competitive than generic keyword terms and can be used to more effectively target a specific market segment at a specific point in the buying process.
We use long-tail keyword research to identify phrases related directly to your services, your customer profiles or industry news. The goal is to identify phrases that may allow your article to be found in search engine results for that phrase.
For each article...
We will do preliminary research on the topic and provide you with a suggested outline for the article along with links to resources/related articles we found while researching.
We may ask you interview type questions for each section of the article to act as a guide to facilitate the writing. We do not do the copywriting.
We need your voice and expertise in the article in order for it to ring true with your readers. The goal is to get your expertise in the topic out of your head and on to the website. This part of the process facilitates the writing of a rough draft by you or a member of your team.
Editing & Formatting for the Web
We will edit the rough draft of your article, format it for the web, and optimize it for search engines including:
- Adding SEO-relevant headings
- Writing a quality meta description and HTML title for SEO
- Adding and optimizing images in the article including descriptive alt attributes which benefits on-page SEO. Images from our 123rf.com subscription are included, if needed.
- Populating the Open Graph title, description and image which makes the article appear well-formatted when shared on social media