Question 1

What is the Google E-A-T principle?

Accepted Answer

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a principle from Google's Search Quality Guidelines that uses these 3 criteria to evaluate the quality of web pages.

The E-A-T of pages in search results is evaluated by human 'quality raters' in order to gain insight on the interpretation of website quality by humans.

This is in order to better train the Google algorithm to recognize page quality as a human does. The primary goal is to improve the Google search algorithm and understand how to offer searchers an even better user experience.

Question 2

What is E-A-T SEO content?

Accepted Answer

E-A-T means Expertise, Authoritativeness, and Trustworthiness.

It's a principle used to determine, in part, the page quality of a website page.

"E-A-T SEO content" is content on a website that clearly demonstrates the expertise, authority and trustworthiness of the content and content author.

Types of "E-A-T SEO Content" might include:

Clearly communicating who the author of the content is using an author box bio.
Highlighting the qualifications of the authors by having a dedicated page for each author that details their credentials, experience, and expertise in the subject matter.
Citing authoritative references for statistics, data, and claims made in the content.

Question 3

Why E-A-T is important SEO?

Accepted Answer

Essentially, in the Quality Raters Guidelines, Google is providing us with detailed information as to what they consider to be high-quality, authoritative, trustworthy content. While E-A-T is not a direct ranking factor, you should consider it a big fat CLUE as to how Google's algorithm will be evaluating websites for quality in the future.....so it's important for this reason.

Question 4

Is Google E-A-T a ranking factor?

Accepted Answer

No, there is no “E-A-T ranking factor” nor is there an "E-A-T score" that can be measured. Rather, E-A-T is a principle or concept, not a direct ranking factor. However, the principles of E-A-T represent very real page quality signals which may be evaluated by Google for ranking purposes.

Question 5

What is an E-A-T score?

Accepted Answer

There is no quantifiable E-A-T score in the sense that it can be directly measured and improved. Google’s Gary Illyes indicated in his 2019 Q&A with Marie Haynes that Google does not have an internal E-A-T score.

However, if there was an "E-A-T score", it would come from judging the page quality of a web page and its author - based on their Expertise, Authoritativeness and Trustworthiness. So by focusing on strengthening those signals, it follows that your E-A-T score would improve.

Question 6

When did Google introduce E-A-T?

Accepted Answer

The concept of E-A-T was first published in Google's 2014 Search Quality Guidelines, and it has continued to grow in importance since then.

Question 7

Where is the Quality Rater Guideline PDF?

Accepted Answer

Download the Google Quality Evaluator Guidelines here. (PDF, 17 MB, 175 pages)

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