If you travel from your home or office to serve your customers, rather than them coming to you, your business is a single-location service area business (an SAB). Your business has a dedicated street address and a local phone number,... Continue Reading »
Google Knows Keywords are Imprecise Different strings of words can refer to the same entity. The same keyword phrase can describe 2 different things. Keywords are just not a reliable way of designating real-life things. That’s why Google adopted their... Continue Reading »
Add Local Business Structured Data to a WordPress Site This is a quick video on how to add some basic Local Business Structured Data on your website. For this demonstration, I’ve set up a basic WordPress installation using the default... Continue Reading »
Google My Business (GMB) is a free tool for businesses to use to manage their presence on Google including in maps, search and the Google Local 3-Pack. It’s long been a not-so-secret weapon to help local businesses compete against national... Continue Reading »
Here’s the thing with SEO lately….. Doing 5 or 10 pages of good on-page SEO doesn’t have the impact it had just a few years ago. The landscape of SEO has changed as Google’s algorithm has changed and as businesses... Continue Reading »
Your home-based local business will often appear in Google My Business listings with a Street View image of your house if your address is not hidden.
An accurate, well-optimized Google My Business listing plays a very important role in Local SEO, but it may look strange to have an image of your house pop up associated with your business in search results.
However, there are some important things to consider before removing it.
If you have a local storefront or service-area, or your business is geographically-based in some way, then you should be investing in Local SEO.
In this post, we’ll cover the basics and give you some important next-steps you should do.
What if I told you that your local business can show up higher than a national business in Google search results?
That may seem crazy, but for local businesses, one of the best ways to compete in Google search engine results is to show up in the Google Local 3-Pack.
Being local gives your business an advantage over larger companies that have no local presence.
If you can get your business into the Google Local 3-Pack, it’s a shortcut to Page 1 of Google search engine results. We’ll show you the first steps to take.
Part of a comprehensive Local SEO strategy involves cleaning up and standardizing citations for your business.
If your business has ever had a name change, or phone number change, you may have some duplicate listings floating around out there that need to be removed.
We recently encountered an inaccurate extra listing on HotFrog, so we are sharing how to remove a duplicate listing from HotFrog.