Social Media

Articles & posts about social media best practices, how to use social media platforms to support your online presence goals, engage customers and improve rankings.

Articles & posts about social media best practices, how to use social media platforms to support your online presence goals, engage customers and improve rankings.

Youtube Alternatives for Businesses - 2021

10 Best Youtube Alternatives for Businesses with No Ads – 2021 Edition

By Liz Eisworth | November 19, 2020

Best Alternatives to Youtube for Small Businesses – 2021 Youtube’s change in terms and conditions (effective today November 18, 2020) will allow ads to be run on your business videos, whether you want them there or not. For this reason,... Continue Reading »

When your Facebook share image is wrong

A Fix for When your Facebook Share Image is Wrong

By Liz Eisworth | August 20, 2018

Why is My Facebook Share Image Wrong? …and how to fix it. If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook “remembers” the information associated with that URL (like the image, title and description) even if... Continue Reading »

How to Establish an Initial Online Presence Without Building a Whole Website

How to Establish an Initial Online Presence Before You Build Your Website

By Liz Eisworth | April 29, 2018

Affiliate Disclosure: Some of the links on this page are affiliate links which means, at no additional cost to you, we will earn a commission if you click through and make a purchase. Learn more here. When speaking with new... Continue Reading »

How to Set Facebook Open Graph Tags

How to Set Open Graph Tags in WordPress

By Liz Eisworth | March 10, 2017

There are many ways to set Open Graph Tags in WordPress, but following is a list of some of the popular plugin options that help in setting Open Graph tags in a WordPress website.

Learn how to set Open Graph tags »

RULE 40 restrictions for businesses #theeventthatshallnotbenamed

What Business Owners Need to Know About Rule 40 & Social Media: #theeventthatshallnotbenamed

By Liz Eisworth | July 25, 2016

Businesses, before you mention #theeventthatshallnotbenamed in your social media posts, be warned of the the possible consequences of breaking Rule 40.

Learn more »

Facebook Services Tab list at the top of the news feed

3 Easy Ways to Customize Facebook Business Pages

By Liz Eisworth | April 20, 2016

Did you know there are over 1.59 billion monthly active Facebook users as of January 2016? 

As a part of the world’s largest social network, your Facebook page has the potential to be an important part of your overall web presence.

Learn 3 easy ways to customize Facebook business pages so your page stands out — plus some bonus tips. 🙂

Boost a Facebook Post

Two Easy Ways to Expand Your Facebook Reach

By Catherine B. | October 5, 2014

When you post a status on Facebook, your post appears on a limited number (only 16%-17%) of your followers’ news feeds. Use these two easy techniques to increase Facebook reach. 1. Write posts that encourage comments and sharing. When Facebook... Continue Reading »

Search Engine Optimization: How can a legitimate business compete online?

By Liz Eisworth | July 9, 2013

Matt Cutts is the head of Google’s webspam team, and he frequently answers user-submitted questions related to search engine results and the quality of those results. In this video, Matt answers the following question: Ranking being so valuable, how does... Continue Reading »

5 Quick SEO Strategies

By Liz Eisworth | May 22, 2013

Take advantage of these five EASY things you can do today to improve your ranking in Search Engine Results Pages (SERPs): 1. Extend your domain name registration Instead of renewing your domain name yearly, purchase it for 5 or 10... Continue Reading »