Social Media

When your Facebook share image is wrong

A Fix for When your Facebook Share Image is Wrong

By Liz Eisworth | August 20, 2018

Why is My Facebook Share Image Wrong? …and how to fix it. If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook “remembers” the information associated with that URL (like the image, title and description) even if... Continue Reading »

How to Establish an Initial Online Presence Without Building a Whole Website

How to Establish an Initial Online Presence Before You Build Your Website

By Liz Eisworth | April 29, 2018

When speaking with new business owners who are just getting started, who sometimes who have little more than idea for a business, we frequently recommend that they get started with the very basics of online presence before deciding on their... Continue Reading »

How to Set Facebook Open Graph Tags

How to Set Open Graph Tags in WordPress

By Liz Eisworth | March 10, 2017

There are many ways to set Open Graph Tags in WordPress, but following is a list of some of the popular plugin options that help in setting Open Graph tags in a WordPress website.

Learn how to set Open Graph tags »

RULE 40 restrictions for businesses #theeventthatshallnotbenamed

What Business Owners Need to Know About Rule 40 & Social Media: #theeventthatshallnotbenamed

By Liz Eisworth | July 25, 2016

Businesses, before you mention #theeventthatshallnotbenamed in your social media posts, be warned of the the possible consequences of breaking Rule 40.

Learn more »

Facebook Services Tab list at the top of the news feed

3 Easy Ways to Customize Facebook Business Pages

By Liz Eisworth | April 20, 2016

Did you know there are over 1.59 billion monthly active Facebook users as of January 2016? 

As a part of the world’s largest social network, your Facebook page has the potential to be an important part of your overall web presence.

Learn 3 easy ways to customize Facebook business pages so your page stands out — plus some bonus tips. 🙂

Boost a Facebook Post

Two Easy Ways to Expand Your Facebook Reach

By Catherine B. | October 5, 2014

When you post a status on Facebook, your post appears on a limited number (only 16%-17%) of your followers’ news feeds. Use these two easy techniques to increase Facebook reach. 1. Write posts that encourage comments and sharing. When Facebook... Continue Reading »

Search Engine Optimization: How can a legitimate business compete online?

By Liz Eisworth | July 9, 2013

Matt Cutts is the head of Google’s webspam team, and he frequently answers user-submitted questions related to search engine results and the quality of those results. In this video, Matt answers the following question: Ranking being so valuable, how does... Continue Reading »

5 Quick SEO Strategies

By Liz Eisworth | May 22, 2013

Take advantage of these five EASY things you can do today to improve your ranking in Search Engine Results Pages (SERPs): 1. Extend your domain name registration Instead of renewing your domain name yearly, purchase it for 5 or 10... Continue Reading »

Changes to Facebook Pages Effective March 30, 2012

By Liz Eisworth | March 7, 2012

Facebook Pages Get Timeline For any of you who manage a Facebook business page, you may have been greeted recently by a notification to preview or upgrade to the new Timeline version (You may already have Timeline for your personal... Continue Reading »